Press kit, boilerplate, and founder availability
Everything you need to write about Flo accurately, logos, facts, founder bios, and a single email that answers within one business day.
One-paragraph boilerplate
Copy-paste this for coverage. Recently updated.
Fact sheet
The numbers a reporter typically asks for in the first email.
- Founded
- 2024
- Headquarters
- San Francisco
- Offices
- San Francisco · New York · Dubai · Singapore
- Custody
- Held at institutional custodians
- Backing
- 1:1 backed by the real underlying
- Chains
- Base · Arbitrum · Ethereum
- Asset classes
- Stocks · Treasury yield · Commodities · FX · ETFs · Fixed income · Private credit
Downloadable assets
Use these directly, no written approval required. Any custom composite, email press@flo.finance.
Logo pack, wordmark
Primary wordmark “Flo.” with the period set in periwinkle (#8B9CF7), the only color accent in the mark. Includes wordmark, horizontal and stacked lockups, plus monochrome variants. Vector SVG.
- Primary wordmark
- Wordmark only
- Horizontal lockup
- Stacked lockup
- Monochrome, black
- Monochrome, white
App icon, favicon, and social card
Square app icon (512×512), favicon (64×64), and a 1200×630 social / Open Graph card. Use the app icon for product chrome, the favicon for browser tabs, and the OG card when Flo gets shared on Twitter, LinkedIn, or Slack.
- App icon (512×512)
- Favicon (64×64)
- Social / OG card (1200×630)
Marketing, Products (Mint)
The mint primitive, the canonical product entry point. "List any of 8,000+ tokenized stocks, treasury yield products, commodities, FX, ETFs, and fixed income in your app today." Three-call flow, custodian fill, and the 1:1 backing settlement diagram.
- Full-page PNG · 1440px wide
Let's talk
Email press@flo.finance with your deadline in the subject line. We reply within one business day and can usually get you a founder on a call within 48 hours.
For background-only or embargoed briefings, say so in the first email and we'll respect it.